“Making money is art and working is art and good business is the best art.”
When viewing the potential of the business and brand, the strategy period is crucial in ensuring every audience is being targeted intentionally via every post. When building a company strategy, I take into account past history, general goals, and competitor’s performance.
When strategizing is up, content creation kicks in. Whether the task is to set up the camera for a Youtube video that needs to be prompted edited on Premier, or an engaging graphic for an upcoming event, my breadth of experience includes hands on projects.
The journey does not end after hitting “post,” it lives long after that. Analytics can encompass simple returns in engagements, understanding audiences, cost per click, popular posts, and other metrics. Although easily accessible, the importance of this task for me, comes from the capability to understand these figures and utilize them as launching pad for future strategies.
Tatiana is currently the Media Director of an independent real estate brokerage. All content on the site belongs to the author, unless otherwise stated.