California Realty Experts
California Realty Experts already had a website, it has a beautiful interface with all of the bells and whistles–but its focus is selling homes. When I came on board with social media, the vision of the company shifted and so did the needs for a website.
Although the main website is instrumental to the agents, we needed a place where all of our personal development items could live. A place for blogs, a place for motivation, a place for event announcements, and a place that would combine all of those and translate it into an atmosphere appropriate to recruit more agents.
careersatcare.com was born out of this necessity. The site’s main priority was content-driven exposure, and emphasis on social media.
Simplicity with a big focus on images and interactive elements was what drove the general aesthetic of the site.