California Realty Experts
The task was relatively simple, create a video that would be an introduction of the owners to the world. But the execution was more complex, because I wanted to avoid the generic testimonial video we all have seen a million and one times.
I watched video after video from different companies to see how they were introducing their teams, and naturally there were a few that stuck, which were the genuine and unscripted videos.
When filming the about us video, I prepared 6 questions; three to be answered individually, and three as partners. In between, I would insert a look into the behind the scenes of their day to day–this video is not yet published, and below you will find the unfinished cut.